In this article I will cover.
Why Branding is so important?
What is branding?
How to build an online brand and presence
In today’s fast paced world of social media and information at our fingertips, being able to create an online presence is critical for your business.
One of the best ways to attract clients and build a customer base is to have a compelling and captivating online brand and presence.
Additionally, most people are tired of “old school” business building methods that involve pitching friends and family and hosting “home meetings” in your home.
Let’s face it people, this is the age of the millennials… everything is done online, including building a business. Yes, you can build a strong business without having a home party and harassing family and friends.
It is possible.
Why branding is so important?
I would like to share a story about a friend of mine that I think will answer this question. Due to legalities his name and the name of the company have been changed.
My friend Rob was involved in the network marketing industry promoting company X’s products. Rob didn’t understand nor was he taught to brand himself.
And, I didn’t understand what branding really meant as well when I first heard about it.
Anyway, back to the story. Rob promoted company X’s products, built a solid team and gained success within that company. Rob received all the bonuses, all the perks and income increased substantially. After all the success Rob retires from his day job, completely replacing and exceeding is current income. Rob is having great success and momentum is awesome, for years it continues.
Other business opportunities crossed his path, but he was so focused on ONE thing, dead set against looking at anything else. He didn’t even take the time to look into real estate or stocks because he was told to Focus on One thing until successful.
Even though he was having success, he still didn’t reach his goal, millionaire! So, he wouldn’t look at anything else.
He was focused.
Now don’t get me wrong I understand and follow one course until successful. I Am Focused! However, this is what I have learned… about this word FOCUS.
Yes, I focus on ONE project at a time. Finish that project and then move on to the next thing that needs to be done, and so forth. That is how I run all my businesses. I set up the time to work on that project, get it done, and move on to the next.
It is easier to list out everything you need to do, and then take 2-3 things that is the most important to get you to your goal.
Whatever you are focused on in that Moment… FOCUS!! 100% on it, complete it and then move on to the next task.
Don’t multi-task… you may feel ‘busy’ However are you being ‘productive’??
Are you completing any projects?
I know this goes against everything you’ve heard. Believe me when I learned this, I was like no way, I multi-task all the time… then I had to ask myself am I just ‘busy?’
I believe you can have it all and be successful with multiple business opportunities at your fingertips.
Why limit yourself?
Let me also give you the analogy about building a house.
You are the roof… can the roof stand with one side? No!
Anyway, back to Rob’s story…
It’s about 6 years later and Rob is just about to reach his ultimate goal in the company which is Millionaire!
Unbeknownst to Rob, company X is having legal issues and was forced to shut down all operations.
Now, what does Rob have left, besides a bad taste in his mouth, hopefully some money to invest, right!? He depended solely on company X for his financial stability. When you promote the company and it goes down, you go down with that company. Unless you’ve branded yourself.
As the saying goes don’t put all your eggs into one basket.
What is branding? or What is a Brand?
Branding… let’s look at Rob’s example: Company X is a brand, they want their brand promoted. Rob worked at building and promoting that company’s brand.
Example 2: Nike is a brand… when you or anyone else wear Nike, you’re promoting their brand.
A brand stands out, it is unique.
So, How do you build your brand and online presence?
Well, essentially you are branding yourself everyday, maybe on purpose or unknowingly.
Let us look at an everyday scenario.
> Every time you post on social media, and share posts you brand yourself.
> Every time you have a conversation with others you brand yourself.
What some people fail to see is that You are the Brand Already. Whatever company you work for, business you own… You are the job or business, without you that business doesn’t grow and neither does that job.
The business or work is an expression of you.
When you go on a job interview, what are you selling? You!
Think about it…